If you are thinking about running an advertising campaign on social media, below is a short checklist you should look at. After reading this if you are nodding and thinking ads are for you and you’d like to get help, get in touch.
Do you know what you want to achieve by advertising on Facebook and Instagram?
For many people this is the ‘end of the line’ action – so sales if in e-commerce or leads if not. Meta offers us many more options that can be used alone or in a combination of campaigns. Here are the objectives we can use.
- Awareness
- Traffic
- Engagement
- Leads
- App Promotion
- Sales
Are you achieving these organically?
If you are then fantastic, you are in a great place. If not then you need to consider why not. Look at the process a potential client needs to take to sign up / buy from you. You may find an issue like a pop-up box you can’t remove to check out or a slow website. Spending money on ads won’t make this go away.
Do you have a pixel on your website?
This isn’t a show-stopper but the longer you have a pixel in place the more data it’s capturing. The more data, the better!
Have you got access to your website?
Depending on the type of campaign we are running, you may need to tweak or change items on your website. This would be to increase the success of a campaign.
Do you have a bank of video and graphic assets?
Whether they are ready to go or can be edited and used in your campaigns. Do you know your colours and fonts? Having these ready will help with the speed of set up.
Do you have an ad budget?
Ad campaigns cost money and you need to allow at least £10 a day to spend plus my fees. If you don’t have a budget then wait until you feel more comfortable with the investment you need to make.
