Did I lose you at the words ‘Facebook Pixel’? Don’t worry if I did, my crude research (chatting to fellow business owners) 8 out of 10 glazed over when I asked them whether they had linked their Facebook Pixel to their website. 

Even if you are giving me a little nod, here’s hoping this article will confirm what you know and ensure your pixel is loaded onto your website and working.

What is a Facebook Pixel and why is it important for your business

A Facebook pixel is a little piece of code that sits on your website. It is an analytic tool that will track visitors to your website.

    Once you have installed the Pixel it will ‘fire’ when a person visits your site. You can then set up within Meta to track actions people take on your site. So that if you run paid advertising in the future you can;

    • Use the conversions objective within Meta to optimise for a particular event (For example, add to wishlist, add to cart, checkout)
    • Create audiences of your website visitors, purchasers, add to cart, didn’t checkout etc
    • To create lookalike audiences of the above
    • Monitor the results from your advertising campaigns.

    Even if you are not planning on advertising just yet, set up your Facebook Pixel so that it starts to track. Then when you do come to advertise, you’ll have months of solid data about who the visitors to your website are.

    Where do I create my Facebook Pixel?

    The Pixel is found in your Meta’s business account. 

    1. Go to your events manager / data sources / data sets
    2. Click the green + connect data sources and web
    3. Select Facebook Pixel and Connect
    4. Add a Pixel name
    5. Enter your website URL – you will be offered some easy options for set up. Follow the right option for the type of website you have, or provide the code to your web developer
    6. Click continue

    What should I do next?

    Once your Pixel has been added to your website, return to Meta and set up events such as making a purchase or signing up for a newsletter so that you can see how often these actions are taken. 

    When setting this up please also take a look at your website’s privacy policy. You should mention Meta pixels in the same area that you mention Google Analytics are both are tracking tools. 

     

    If you aren’t confident in Facebook advertising or feel your time would be better spent on your core business, then let me help.

    I’d be happy to help you set up with Meta Ads Pixel if you are struggling – book a power hour to get started.

    Please get in touch.