Did I lose you at the words ‘Facebook Pixel’? Don’t worry if I did, from my crude research (chatting to fellow business owners) 5 out of 10 glazed over when I asked them whether they had linked their Facebook Pixel to their website.

Even if you are giving me a little nod, here’s hoping this article will have confirmed what you do know and made sure that you do indeed have your pixel loaded onto your website.

What is a Facebook Pixel and why is it important

A Facebook pixel is a little piece of code that sits on your website. It is an analytic tool that will enable you to measure the effectiveness of any advertising by tracking what actions people take when they are on your website.

By installing and using the Facebook Pixel you can use it to;

  • Ensure your adverts are being shown to the right people (based on your objective)
  • Measure the results of your sales

Once you have installed the Pixel it will ‘fire’ when a person on your website takes an action. Which if you decide to pay for advertising in the future will enable you to;

  • To use the conversions objective
  • To optimise for a particular event (For example, add to wishlist, add to cart, checkout)
  • To create audiences of your website visitors, purchasers etc
  • To create lookalike audiences of the above
  • To see the results from your advertising campaigns.

Even if you are not planning on advertising just yet, you can set up your Facebook Pixel so that it starts to track data. Then when you do come to advertise, you’ll have a good set of solid data about who the visitors to your website are.

Where do I create my Facebook Pixel?

  1. Go to your Events Manager
  2. Click the green + connect data sources and web
  3. Select Facebook Pixel and Connect
  4. Add a Pixel name
  5. Enter your website URL – you will be offered some easy options for set up. Follow the right option for the type of website you have, or provide the code to your web developer
  6. Click continue

What should I do next?

Once your Pixel has been added to your website you can set up events such as making a purchase or signing up to a newsletter. (don’t get confused, these are event actions that someone may take as opposed to hosting an actual event).

You can check that your Pixel is tracking website events via Event Manager.


If you aren’t confident in Facebook advertising or feel that your time would be better spent in your core business, then why not let me help.

I offer a set up package for Facebook adverts as well as my ongoing advertising package. Please get in touch so that we can discover what is right for you and your business.