FAQ's

This is a great question and one where the answer can change from month to month.

Depending on what you are looking to achieve as an outcome with your ads, will vary the cost that you are likely to pay for a sale or a lead.

For example during April / May I was running 2 similar campaigns.

Both clients were looking for their target audience to sign up to receive a lead magnet / sign up for a free 5 day challenge.

The client would then nurture these leads in order to upsell them to sign up for a paid course / join the membership.

The cost per lead on the campaigns varied from €1.08 per lead (approx 93p) to £5.23.

Whilst these figures are quite different, over the past few months cost per lead tend to be circa £4.50. This price will vary and increase at busy advertising times such as Thanksgiving and Christmas.

I am afraid there are no guarantees as to what results you can achieve from advertising on social media. However advertising on social media is fully trackable so that it's easy to see if people are reacting to the advert and taking the action we are asking of them.

For example if we were directing people to a sales or landing page to sign up and achieving success at getting click throughs, but then not many people were taking the desired action (purchase or sign up) we would be looking at the landing page to see whether there was an issue with site load speed, is it was difficult for people to do what is being asked of them or maybe a payment gateway is preventing people from checking out.

Compared to advertising on radio or in print media, social media advertising is focussed and actions are able to be reported on.

My main focus is looking after my clients with their Facebook and Instagram advertising. This wasn't always the case and since 2010 I have helped my clients with other social media tasks and more general marketing.

I have worked with clients on one-off special projects that they needed help with. This variety has helped me to gain knowledge in new areas and I have clients that return to me with projects once or twice a year.

If you have a task you would like some help with, please get in touch and let's see if it's something I can help you with. If I can't, I have a trusted team of colleagues whom I can refer you to.

Yes I am.

Yes I have professional indemnity insurance in place.